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Evidence Guide: SFLDEC004 - Design and produce innovative floristry products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SFLDEC004 - Design and produce innovative floristry products

What evidence can you provide to prove your understanding of each of the following citeria?

Explore opportunities to develop innovative products.

  1. Investigate brief, need or opportunity for innovation and clarify context for the product.
  2. Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.
  3. Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.
  4. Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.
  5. Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.
Investigate brief, need or opportunity for innovation and clarify context for the product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a range of creative design concepts.

  1. Use creative thinking techniques to generate a range of innovative and creative concepts.
  2. Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.
  3. Encourage and assess contribution of creative and innovative ideas by colleagues and customers.
  4. Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.
  5. Identify potential problems and check concepts against constraints to determine feasibility.
  6. Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.
Use creative thinking techniques to generate a range of innovative and creative concepts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential problems and check concepts against constraints to determine feasibility.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine and resolve the innovative design through experimentation.

  1. Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.
  2. Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.
  3. Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.
  4. Develop detailed job specifications for use during construction phase.
Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop detailed job specifications for use during construction phase.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Construct innovative floral designs.

  1. Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.
  2. Coordinate and supervise production staff to ensure quality standards are met.
  3. Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.
  4. Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.
  5. Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.
Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate and supervise production staff to ensure quality standards are met.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine design and construction skills through innovation.

  1. Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.
  2. Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.
  3. Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.
  4. Use practice, professional discussion and ongoing evaluation to continuously improve skills
Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use practice, professional discussion and ongoing evaluation to continuously improve skills

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore opportunities to develop innovative products.

  1. Investigate brief, need or opportunity for innovation and clarify context for the product.
  2. Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.
  3. Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.
  4. Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.
  5. Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.
Investigate brief, need or opportunity for innovation and clarify context for the product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a range of creative design concepts.

  1. Use creative thinking techniques to generate a range of innovative and creative concepts.
  2. Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.
  3. Encourage and assess contribution of creative and innovative ideas by colleagues and customers.
  4. Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.
  5. Identify potential problems and check concepts against constraints to determine feasibility.
  6. Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.
Use creative thinking techniques to generate a range of innovative and creative concepts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential problems and check concepts against constraints to determine feasibility.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine and resolve the innovative design through experimentation.

  1. Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.
  2. Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.
  3. Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.
  4. Develop detailed job specifications for use during construction phase.
Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop detailed job specifications for use during construction phase.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Construct innovative floral designs.

  1. Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.
  2. Coordinate and supervise production staff to ensure quality standards are met.
  3. Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.
  4. Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.
  5. Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.
Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate and supervise production staff to ensure quality standards are met.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refine design and construction skills through innovation.

  1. Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.
  2. Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.
  3. Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.
  4. Use practice, professional discussion and ongoing evaluation to continuously improve skills
Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use practice, professional discussion and ongoing evaluation to continuously improve skills

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Explore opportunities to develop innovative products.

1.1 Investigate brief, need or opportunity for innovation and clarify context for the product.

1.2 Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

1.3 Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

1.4 Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

1.5 Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

2. Develop a range of creative design concepts.

2.1 Use creative thinking techniques to generate a range of innovative and creative concepts.

2.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

2.3 Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

2.4 Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

2.5 Identify potential problems and check concepts against constraints to determine feasibility.

2.6 Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

3. Refine and resolve the innovative design through experimentation.

3.1 Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

3.2 Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

3.3 Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

3.4 Develop detailed job specifications for use during construction phase.

4. Construct innovative floral designs.

4.1 Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

4.2 Coordinate and supervise production staff to ensure quality standards are met.

4.3 Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

4.4 Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

4.5 Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

5. Refine design and construction skills through innovation.

5.1 Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

5.2 Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

5.3 Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

5.4 Use practice, professional discussion and ongoing evaluation to continuously improve skills

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Explore opportunities to develop innovative products.

1.1 Investigate brief, need or opportunity for innovation and clarify context for the product.

1.2 Generate ideas for innovative and creative solutions in response to function of and intended audience for floristry product.

1.3 Challenge brief or style ideas of customers by suggesting innovative designs outside scope of their creativity.

1.4 Challenge own past design practice and personal style; identify opportunities to diversify through design of innovative products.

1.5 Challenge assumptions about product range and develop entrepreneurial attitudes towards innovative products.

2. Develop a range of creative design concepts.

2.1 Use creative thinking techniques to generate a range of innovative and creative concepts.

2.2 Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.

2.3 Encourage and assess contribution of creative and innovative ideas by colleagues and customers.

2.4 Review and assess different concepts for technical feasibility, innovation, creativity and acceptability to audience.

2.5 Identify potential problems and check concepts against constraints to determine feasibility.

2.6 Select concepts that achieve an innovative and feasible outcome and maintain notes, plans and sketches of all design concepts.

3. Refine and resolve the innovative design through experimentation.

3.1 Experiment with differing flower and plant materials, styles, construction materials and techniques considering and applying elements and principles of design.

3.2 Expand creative and innovative product opportunities through exploration of opportunities beyond the obvious.

3.3 Critically analyse all tested concepts for technical feasibility, innovation, creativity and acceptability to audience and select best design for construction.

3.4 Develop detailed job specifications for use during construction phase.

4. Construct innovative floral designs.

4.1 Use job specifications to select and organise resources to achieve production according to time, budgetary and technical requirements.

4.2 Coordinate and supervise production staff to ensure quality standards are met.

4.3 Select and adapt appropriate construction techniques for innovative floristry products considering and applying elements and principles of design.

4.4 Assess, determine and use appropriate support methods and secure all components of floristry products according to job specifications.

4.5 Monitor construction to ensure integrity of design is maintained; challenge, interrogate own design work and modify according to need.

5. Refine design and construction skills through innovation.

5.1 Evaluate, on a continuing basis, innovative products developed and own role in design and construction process.

5.2 Evaluate and refine approaches to work by continually researching current and emerging design trends, new technology, tools, equipment and techniques for development of new and innovative products.

5.3 Build upon existing design and construction skills and experience across product categories through development of highly creative and innovative products.

5.4 Use practice, professional discussion and ongoing evaluation to continuously improve skills

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design and construct these types of innovative floristry products:

two custom made floristry products in response to customer briefs

one complex and creative stock display

one innovative display for windows or exhibition within the business

one floral display produced to exhibition criteria

adapt to different display contexts by designing and constructing innovative floristry products for three different site environments

design and construct products using these techniques across the above suite of products:

base medium techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium techniques

unusual combinations of multiple types of floristry construction techniques

use combinations of basic to innovative materials, across the above suite of products

use innovative combinations of fresh and dry flower and plant materials across the above suite of products:

non-Australian species whether they are grown in Australia or overseas

Australian species.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

intricacies of current and emerging trends for floral designs and their use in innovative products

intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of innovative floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

intricacies and use of these design guidelines or forms and categories and their effects on the style and function of innovative floristry products:

decorative

vegetative

formal-linear

radial

parallel

overlapping/crossing

free arrangement

winding

intricacies and use of these floral construction techniques for innovative products:

base medium construction techniques ranging from basic to complex

hand tied techniques ranging from basic to complex

decorative and other wired floristry techniques ranging from basic to complex

integrated hand tied, wired and base medium construction techniques

unusual combinations of multiple types of floristry construction techniques

packaging and protecting partially constructed displays during transportation

complexities of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

intricacies and use of an extensive range of fresh and dry flower and plant materials used in innovative floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

essential features and use of fabrication and structural support components of innovative floristry products

environmental requirements, including spatial, applicable to corporate and event venue display sites

methods of sketching or digitally representing floral designs

a range of formats for, and inclusions of, comprehensive job specifications for innovative floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental and site impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.